Case study

Travel agency · Greece priority

Alexandria.cz: SEO and AI that show up in the numbers

Keyword analysis, AI audit and technical SEO — destination copy, growth in AI Overviews and stronger brand sentiment in AI answers.

29.9K

AI Overviews traffic

estimated trend · sharp growth in recent months

80→94%

Favorable AI sentiment

progress vs. nearest competitor (Blue Style 80%)

+65%

Island page clicks YoY

4,564 clicks · +71% impressions

4.2

Avg. position for /recko hub

improved from 17.7 — demand shifts to islands

Starting point

Alexandria needed stronger visibility across the whole site in search and AI environments. Keyword analysis covered the whole segment; the client’s priority was Greece. The goal was to ship concrete content and recommendations that show up in AI Overviews, brand sentiment and clicks on island pages.

What we delivered

Three services formed the foundation. Keyword analysis; based on that and with Greece as the priority, we prepared destination copy and rolled out further recommendations from the AI audit including technical implementations uncovered by the Technical SEO audit.

Keyword analysis

Keyword analysis for the alexandria.cz website

AI audit (GEO / LLM)

How AI talks about the brand, who it recommends instead, and what to change in content and messaging.

Technical SEO analysis

Technical health without crawl, indexation or performance blockers.

Implementation

From the keyword analysis we prioritized Greece: we wrote destination pages (hub and islands) and shipped them with the client team. In parallel we implemented AI audit recommendations — improving classic organic search as well as how the brand appears in AI answers and AI Overviews.

Destinations with keyword analysis

Destinations with completed keyword coverage — the basis for content and scaling more locations. Client priority: Greece.

Destination	KW analysis
Greece /dovolena/recko	586 KW
Crete /dovolena/recko/kreta	167 KW
Zakynthos /dovolena/recko/zakynthos	75 KW
Rhodes /dovolena/recko/rhodos	74 KW
Corfu /dovolena/recko/korfu	68 KW
Santorini /dovolena/recko/santorini	26 KW
Lefkada /dovolena/recko/lefkada	23 KW
Kos /dovolena/recko/kos	13 KW
Chalkidiki /dovolena/recko/chalkidiki	6 KW
Samos /dovolena/recko/samos	1 KW

Source: seodata.tools

seodata.tools · ZF SEO Platform

All data in one place

Results

Sentiment improved (80% → 94%), AI Overviews traffic rose to 29.9K, and island destination pages gained a clear click lift in Google Search Console.

AI Overviews traffic

Estimated AI Overviews traffic (2 years) — after an earlier spike and plateau, a clear climb to 29.9K. This is not classic organic SERP traffic.

2Y29,9K

Source: SEMRUSH

AI sentiment

CK Alexandria favorable sentiment moved from around 80% to 94% — leading the segment ahead of Blue Style, Fischer, Čedok and Exim Tours.

Baseline / competitor

80 %

Current

94 %

0 %80 %94 %

Competitive comparison

Source: SEMRUSH

I am a proud ambassador of the SEMRUSH marketing tool ♥

Google Search Console · Greece

Islands drive growth in classic organic search. Island pages combined: 4,564 clicks (+65%) and 364k impressions (+71%). Hub position improved 17.7 → 4.2.

Hub /recko · clicks

7.3k

−12% YoY · pos 4.2

Islands · clicks

4.6k

+65% YoY (prev. 2.8k)

Islands · impressions

364k

+71% YoY

Hub · CTR

1.41%

prev. 1.36% · 514k impr

Top 7 pages by YoY click growth

Page	Clicks	Δ YoY	Impressions	Position
…/zakynthos	1,033	+114%	63k	8.7
…/lefkada	393	+1,091%	16k	8.2
…/korfu	921	+59%	68k	8.7
…/kos	348	+211%	40k	8.9
…/rhodos	739	+25%	77k	8.7
…/kreta	739	+16%	69k	8.0
…/santorini	267	+30%	22k	9.5

Takeaway

The strongest effect came from the full chain: data (Keyword analysis + Technical SEO + AI audit) → destination content → shipping → measurement. Results showed up in AI Overviews, sentiment and classic organic performance on island pages.

Want a similar outcome for your site?

I am happy to review your project and suggest whether to start with keyword analysis, an AI audit, or technical SEO — and how quickly we can move to implementation.